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Ultimate Blogger’s Guide to Search Engine Optimization

Posted by mvaladez en 20/06/2011

In the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

There are three things required for you to succeed in your business blogging:

  • Use the right blogging platform.
  • Own your domain.
  • Be committed.

All search engines have a unique algorithm for determining how relevant your blog post is to a given query. To oversimplify this process, it comes down to two main factors:

  • On-page optimization: how the words in your post match up with the search that was just done, and
  • Off-page optimization: how many quality inbound links you have.

How to Improve Your On-Page Optimization

  • Brainstorm your keyword phrases. You should start by brainstorming as many keyword phrases—the words you want to rank well for or you believe your prospects are searching for—as you can.
  • Test your beliefs. Too often we think we know what our prospects are searching for, but we’re off the mark. 
  • Start blogging. Start creating new blog posts of 300–700 words 2–3 times a week.
  • Start your post title with your best keywords. Page titles are the most important variable in how well you’ll rank.
  • Use your keyword phrase through the body of the post. Try to use your phrase in the first sentence or two, and then a couple of more times in the post. 
  • Link to appropriate pages on your website. This will help increase the search visibility of your web pages; just make sure you link your keywords, not “click here” or “learn more.”

How to Improve Your Off-Page Optimization

Search engines see inbound links as “votes of confidence.” The more quality incoming links, the more confidence that the search engines have that you’re providing a valuable resource to their searchers.

Not all inbound links are created equal, however. There are a number of variables that affect how important each link is (the linking site, the number of links on the referring page, the context of the linking page and the anchor text).

In conclusion:

  • Perform a keyword analysis to know which keywords will drive qualified traffic to your site.
  • Put your keywords in your titles, content and throughout your post.
  • Create content that will encourage people to link to your blog.

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